NASH had ambitious five year growth plans looking to move away from the retailer-led sales model to a direct to consumer model. They also needed to digitally transform their UK and European-based operations to get closer to their customers, provide a best in class experience and replace legacy systems that all operated in silos to better manage their operations.
NASH are implementing Salesforce Customer 360 (Sales & Service cloud), Rootstock ERP, Bringg and Avalara to embed a scalable infrastructure for continued global growth, heightened efficiency, and ongoing product innovation.
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