ELLA Digital and Rootstock Software partner to help Nash Tackle scale for ongoing growth, efficiency, and innovation 

ELLA Digital and Rootstock Software partner to help Nash Tackle scale for ongoing growth, efficiency, and innovation 

Manufacturer and wholesaler of fishing tackle and bait has chosen the leading Manufacturing Cloud ERP with ELLA Digital to drive its digital transformation

Royal Tunbridge Wells, United Kingdom – ELLA Digital today announced that working in conjunction with Nash Tackle, they have selected Rootstock Cloud ERP to digitally transform this UK and European-based manufacturer’s operations to manage purchasing, inventory, production, and finance. Transitioning from an outdated legacy ERP to Rootstock’s modern Cloud ERP will enable Nash Tackle to put in place a scalable infrastructure for continued global growth, heightened efficiency, and ongoing product innovation. 

Nash Tackle plans to go live with Rootstock Cloud ERP in October of 2023. The company’s decision to select Rootstock came at the recommendation of the company’s trusted advisor, ELLA Digital. This digital transformation consultancy helps businesses fulfill their full potential through the use of technology.    

“Our goal was to provide Nash Tackle with an integrated solution,” said Andy Freeman, Chief Executive Officer at ELLA Digital. “Our overall digital transformation program ensures that Nash Tackle will have a unified data model and a single view of its entire business.”

“Our industry is still very traditional in nature,” said Lee Nash, Chief Executive Officer at Nash Tackle. “Thanks to the assistance of ELLA Digital, we’re implementing a comprehensive digital transformation plan — which includes Salesforce Sales Cloud and Rootstock Cloud ERP. Our goal is to be an industry leader when it comes to leveraging cutting-edge technology to deliver a superior experience to our customers and employees.”

“We’re proud to provide our Cloud ERP to a brand who’s been at the center of fishing innovation for nearly 40 years,” said David Stephans, CEO at Rootstock Software. “Nash Tackle has built an iconic brand and significant following in the angling world. With our Manufacturing Cloud ERP, they will have the support to continue developing new products and to scale for ongoing market expansion.”

Nash Tackle’s legacy ERP was generating significant pain points and required lengthy manual inputs and didn’t have the capability to provide real-time reporting to allow effective and efficient stock management. Based in the UK and Poland and serving customers in over 30 countries, the company also wanted to efficiently comply with regulatory issues in the countries in which it operates.

Nash concluded, “With Salesforce and Rootstock Cloud ERP built on one platform, we knew our company’s operations would be futureproofed for our growth ambitions.”

What is Digital Transformation?

Digital transformation is the buzzword that is taking the business world by storm. It refers to the integration of digital technology into all areas of a business, resulting in fundamental changes to how the business operates and delivers value to customers. The goal of digital transformation is to enhance customer experience, improve operational efficiency, and drive innovation.

The digital transformation journey begins with the identification of the business processes that are ripe for digitisation. This could include automating manual processes, implementing a digital communication platform, digitising customer interactions, or utilising data analytics to gain insights into customer behaviour and preferences. The overall goal is to create a more efficient and streamlined business model that can adapt to changing market conditions and customer demands.

One of the key enablers of digital transformation is cloud computing. Cloud computing provides businesses with a flexible and scalable platform for deploying technology solutions, without the need for upfront capital investment in IT infrastructure. By leveraging cloud-based services, businesses can quickly and easily deploy new applications and services, scale up or down as needed, and access the latest technology innovations.

Another critical aspect of digital transformation is the development of a digital culture within the organisation. This involves providing employees with the skills and tools they need to embrace digital technology and to be able to adapt to new technologies as they emerge. This can include training programs, adoption of new communication and collaboration tools, and fostering a culture of experimentation and innovation.

The benefits of digital transformation are significant. By adopting a digital-first approach, businesses can streamline their operations, reduce costs, and improve customer engagement and satisfaction. They can also unlock new revenue streams by developing innovative products and services that leverage digital technology.

In summary, digital transformation is not just a buzzword; it is a critical business imperative. Businesses that fail to embrace digital technology risk falling behind their competitors and losing relevance in today’s fast-paced, digital world. However, those that successfully navigate the digital transformation journey will be well-positioned to thrive in the years ahead.

At ELLA our unique four stage DTaaS framework goes through a well-defined and proven process to understand the needs of your business and customers to allow us to shape and design a bespoke technology programme to drive sustainable business growth, applying strategies and digital products to support your journey.

Contact us today to start on the journey to better business, employees and customer outcomes to help you stay ahead of the game!

The Cloud vs Legacy Tech

Like most people of my age, the advent of computers first arrived at primary school and were still a luxury throughout secondary school. These machines didn’t even have a basic Graphical User Interface (GUI), let alone the full HD interfaces of today. That said, when these machines produced even the most basic output after running code that you had written, you could not hold back the little buzz of excitement that you got.

eCommerce Best Practice Part 1

Thinking about launching an online business?

It starts with planning. It wouldn’t be wise to just start building a technology eco-system (Website or Platform) without planning. Planning is key to the best outcomes, and extensively planning and researching will pay dividends ahead. Above all else, understanding your customer is key – you must invest in this before you build anything. If you don’t understand your product or customer, you’re guessing with planning, and this can be very costly.

Know your customer

Many of us say we have learned a lot as a result of living through the COVID-19 pandemic, whether it’s taking time to enjoy the simpler things in life, appreciating spending precious time with friends and family or even having to learn new skills and revaluate your own career path, the pandemic has had an impact on all our lives in one way or another.