Author: Andrew Freeman

In periods of economic uncertainty, success hinges on the ability to embrace change, harness innovation, and make well-informed decisions.  

We are absolutely delighted to announce we have been selected to receive a 2023 People’s Platform Award, an accolade which recognises 50 UK Technology businesses committed to fostering an employee-centric company culture.

ELLA Digital and Rootstock Software partner to help Nash Tackle scale for ongoing growth, efficiency, and innovation 

Manufacturer and wholesaler of fishing tackle and bait has chosen the leading Manufacturing Cloud ERP with ELLA Digital to drive its digital transformation

Royal Tunbridge Wells, United Kingdom – ELLA Digital today announced that working in conjunction with Nash Tackle, they have selected Rootstock Cloud ERP to digitally transform this UK and European-based manufacturer’s operations to manage purchasing, inventory, production, and finance. Transitioning from an outdated legacy ERP to Rootstock’s modern Cloud ERP will enable Nash Tackle to put in place a scalable infrastructure for continued global growth, heightened efficiency, and ongoing product innovation. 

Nash Tackle plans to go live with Rootstock Cloud ERP in October of 2023. The company’s decision to select Rootstock came at the recommendation of the company’s trusted advisor, ELLA Digital. This digital transformation consultancy helps businesses fulfill their full potential through the use of technology.    

“Our goal was to provide Nash Tackle with an integrated solution,” said Andy Freeman, Chief Executive Officer at ELLA Digital. “Our overall digital transformation program ensures that Nash Tackle will have a unified data model and a single view of its entire business.”

“Our industry is still very traditional in nature,” said Lee Nash, Chief Executive Officer at Nash Tackle. “Thanks to the assistance of ELLA Digital, we’re implementing a comprehensive digital transformation plan — which includes Salesforce Sales Cloud and Rootstock Cloud ERP. Our goal is to be an industry leader when it comes to leveraging cutting-edge technology to deliver a superior experience to our customers and employees.”

“We’re proud to provide our Cloud ERP to a brand who’s been at the center of fishing innovation for nearly 40 years,” said David Stephans, CEO at Rootstock Software. “Nash Tackle has built an iconic brand and significant following in the angling world. With our Manufacturing Cloud ERP, they will have the support to continue developing new products and to scale for ongoing market expansion.”

Nash Tackle’s legacy ERP was generating significant pain points and required lengthy manual inputs and didn’t have the capability to provide real-time reporting to allow effective and efficient stock management. Based in the UK and Poland and serving customers in over 30 countries, the company also wanted to efficiently comply with regulatory issues in the countries in which it operates.

Nash concluded, “With Salesforce and Rootstock Cloud ERP built on one platform, we knew our company’s operations would be futureproofed for our growth ambitions.”

Like most people of my age, the advent of computers first arrived at primary school and were still a luxury throughout secondary school. These machines didn’t even have a basic Graphical User Interface (GUI), let alone the full HD interfaces of today. That said, when these machines produced even the most basic output after running code that you had written, you could not hold back the little buzz of excitement that you got.

Many of us say we have learned a lot as a result of living through the COVID-19 pandemic, whether it’s taking time to enjoy the simpler things in life, appreciating spending precious time with friends and family or even having to learn new skills and revaluate your own career path, the pandemic has had an impact on all our lives in one way or another.